Creative Blog

L'Oreal Professional

L’Oréal Professionnel is launching a high profile TV and consumer ad campaign based around a new breakthrough in colour called INOA. The launch of this major campaign is something rarely seen in the world of professional brands. Hitting the screens on 28th February 2010, this campaign will build on the successful advertising activity seen in National newspapers at the brand’s launch in 2009. The ads will help boost awareness and create demand to ultimately drive clients into salon.